Steve McFarland

Steve McFarland is an accomplished sales professional with extensive experience in the media and automotive industries. Currently serving as the Sr. Director of Sales for KSL CARS and KSL.com at Deseret Digital Media since 2018, McFarland previously held leadership roles including Director of Sales & Strategic Partnerships at DrivingSales, where the organization became a key player in the retail automotive sector. Earlier career highlights include serving as Managing Director of Sales at TriQuest Fundraising, where McFarland focused on marketing and branding for sports associations and nonprofits. Additional experience includes positions at Primary Residential Mortgage, Exhibit Center, and KSL 5 TV & KSL NewsRadio. McFarland holds a Bachelor of Science degree in Mass Communication/Media Studies from the University of Utah.