Ari Grief

Ari Grief is an accomplished marketing professional with extensive experience in digital marketing, branding, and communication across various industries. Currently serving as the Director of Marketing & Advertising for the Detroit Red Wings, Grief manages digital marketing strategies to enhance fan engagement and support sponsorship initiatives. Previous roles include Director of Digital Branding at H.W. Kaufman Group, where responsibilities involved developing multi-channel marketing strategies and directing social media efforts, as well as Content Marketing Manager at MD Financial Management, focusing on social media strategy and digital campaigns. Grief's career also includes significant contributions at the Health Council of Canada, Walt Disney Studios Pictures Canada, and RBC Royal Bank, with a solid academic foundation consisting of degrees from York University, Concordia University, and McGill University in relevant fields.