Ben Broder

Ben Broder, a native Michigander, was named Vice President of Marketing for the Detroit Red Wings in November 2022. In his current role, he leads marketing strategy initiatives to build new audiences, enhance the Red Wings brand and optimize revenue streams.

Before joining Ilitch Sports + Entertainment and the Red Wings, Broder spent the previous eight years with the New Jersey Devils, including the final three years (2019-22) as the Vice President of Marketing Experiences. He led brand strategy and for brand identity campaigns like "Made in Jersey," launched the first-ever third jersey in club history, and enhanced fan programming. Broder was also responsible for the creative vision, strategy and execution for branded content and integration, business and fan development, scoreboard and live production, studio and post-productions, in addition to youth hockey and growth initiatives.

Prior to his tenure with New Jersey, Broder was the Game Day Director for the Edmonton Oilers and the Director of Game Presentation and Creative for the Chicago Blackhawks.

Broder earned a bachelor's degree in English and specialized in film studies from Michigan State University, and graduated from Farmington High School in metro Detroit.