Andreas Laurent

Andreas Laurent has over two decades of experience in marketing, CRM, and quality management within the telecommunications and tourism industries. Currently serving as Senior Expert Performance Marketing at Deutsche Telekom since March 2011, Andreas is responsible for planning, executing, and monitoring performance marketing campaigns, managing budgets across online media channels, and integrating new Ad Tech providers. Prior to this, Andreas held positions as Senior Expert CRM at Deutsche Telekom and various roles at congstar, focusing on CRM and quality management in a startup environment. Earlier career highlights include product management and CRM roles at Berge & Meer Touristik GmbH, where Andreas led a CRM system implementation, and foundational experiences in internships across sales and marketing. Andreas holds a Diplom Kaufmann from the International School of Management, Germany.