Bushra Wali

Bushra Wali has a diverse work experience spanning several companies and roles. Bushra most recently worked as the Head of Marketing at Devpost starting in 2023. Prior to that, from 2019 to 2023, they held various positions at ApplyBoard, including Director of Growth Marketing and Manager of Marketing Programs. At ApplyBoard, they established and scaled the growth marketing function, owning the global and regional growth strategy, processes, budgets, and reporting. Before ApplyBoard, they worked at Intrado from 2014 to 2019, where they held roles as a Manager of Demand Generation Marketing and Marketing Specialist. At Intrado, they led a team to plan and execute marketing programs to drive demand and create brand awareness. Additionally, they worked at York University as a Marketing and Student Recruitment Officer from 2012 to 2014, where they defined marketing strategies and managed campaigns to attract qualified students. Bushra'searly career included a role as an Events Marketing Specialist at D2L from 2011 to 2012, where they coordinated the company's participation in conferences and trade shows to raise its profile and generate leads.

Bushra Wali holds a Master of Business Administration degree with a specialization in Marketing from Wilfrid Laurier University. Prior to that, they completed an Honours Bachelor of Science degree at York University. In addition to their formal education, Bushra has obtained various certifications in marketing and leadership. These include certifications such as Account-Based Marketing Foundations, Growth Marketing Foundations, B2B Go-to-Market Strategy, Marketing Foundations, Leading Your Team Through Change, Journey Mapping, Create a Go-To-Market Plan, Advanced Lead Generation, and Inbound Marketing. These certifications were acquired from institutions such as LinkedIn and HubSpot Academy between the years 2017 and 2022.