Alefiyah Sarma

Alefiyah Sarma is a seasoned executive with extensive experience in the beverage industry, currently serving as a Board Member at BritCham Indonesia since June 2023 and the CEO of Diageo Indonesia since September 2003. With a robust background in business integration, mergers and acquisitions, and sales leadership, Alefiyah has driven significant revenue growth, achieving over $11 million in the past year and returning a declining spirits business in Pennsylvania to profitability within 12 months. Previous roles at Diageo included Marketing Director and Senior Brand Manager, where strategic innovations led to substantial brand growth and successful new product launches. Alefiyah also gained experience at Colgate Palmolive and The Coca-Cola Company, focusing on marketing strategies that enhanced brand performance. Graduation from Emory University with an MBA in Marketing further solidified a strong foundation in business acumen.