Carryn Gabriels

Carryn Gabriels currently serves as Head of Ecommerce at Diageo, where responsibilities include developing ecommerce strategies and driving digital transformation. Previous roles include Ecommerce Industry Manager at Pick n Pay, where Carryn focused on pricing strategies and brand plans, and Brand & Marketing Manager at Flow, emphasizing consumer-focused strategies to enhance brand awareness. Experience also includes leading marketing communications at FNB South Africa and managing digital media at theProject Media and Advertising. Carryn has a strong foundation in marketing, having served in various roles from digital consultant to marketing representative across sectors, and holds a Post Graduate Diploma in Management (PGDM) in Marketing as well as a Bachelor of Arts in Media and Writing and Drama from the University of Cape Town.