Francesca Hayward

Francesca Hayward serves as the Senior Culture & Entertainment Manager at Diageo since March 2023, following a role as Marketing Manager at Tinder from February 2020 to March 2023, where Francesca focused on digital and brand marketing strategies to engage the Gen Z demographic. Prior experience includes positions at Universal Music Group, starting as an Account Manager and rising to Account Director, managing brand partnerships and executing comprehensive marketing campaigns with a focus on client objectives and budget management. Francesca's earlier roles include Corporate Partnerships Manager at The Roundhouse Trust and Corporate Development Executive at Young Vic theatre. Francesca holds a BA in Drama, Theatre and Performance Studies with English Language from Roehampton University.