Julian Garcia

Julian Garcia currently serves as the Vice President of Innovation at Diageo, a position held since April 2015, where leadership of the innovation agenda encompasses Tequila, North American Whiskey, Ultra-Premium Vodka, and Gin. Prior roles at Diageo include Director of Innovation, Senior Innovation Manager, Innovation Manager for Reserve Brands, and Commercial Innovation Associate. Earlier experience includes serving as a DIAGEO Brand Ambassador for Naked Turtle Rum through MKTG and as Sales and Marketing Area Manager for Mix1 Beverage Company. Julian Garcia began a career in advertising as an Assistant Account Executive at Schifino Lee Advertising + Branding. Educational credentials include a Bachelor's degree in Marketing and Management from Florida State University and an MBA in Entrepreneurship/Marketing from the University of Tampa's John H. Sykes College of Business.