Nandini Anitha Nandakumar

Global Marketing Director- Smirnoff at Diageo

Nandini Anitha Nandakumar is a seasoned marketing professional with extensive experience in the spirits industry, currently serving as the Global Marketing Director for Smirnoff at Diageo since December 2015. In this role, Nandini has spearheaded innovative marketing strategies, particularly as Head of Marketing for Spirits in Ireland, and has driven significant growth initiatives for brands such as Baileys and Tanqueray. Previously, Nandini held senior marketing positions in Diageo India, leading the Upper Prestige portfolio and managing cross-functional teams. Additional experience includes brand management at Zivame and Metro Cash and Carry, with early career internships at Triumph International and Hindustan Unilever. Nandini holds an MBA in Marketing from SVKM's Narsee Monjee Institute of Management Studies and a BTech in Electronics and Communications Engineering from TKM College of Engineering. Nandini is also actively involved in industry leadership roles, mentoring peers and serving on the Marketing Society of Ireland Council.

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