Nicky Heckles

Nicky Heckles is an accomplished marketing professional with extensive experience at Diageo since December 2015. Currently serving as Vice President Marketing for Global Smirnoff, Nicky has previously held roles including VP of Crown Royal Whisky and Brand Director for both Crown Royal and Baileys Irish Cream. Notably, Nicky led a successful turnaround for Baileys after years of decline, significantly improving brand perceptions and consumer equity. Prior experience at Diageo from May 2009 to September 2015 includes positions as Senior Brand Manager for Captain Morgan, Ketel One Vodka, and Bushmills Irish Whiskey, where Nicky drove growth strategies and developed influential communications platforms. Nicky holds a Joint Honours Degree in Marketing and Business Law from the University of Strathclyde.