Damani is their resident middle-aged hip-hop star and the longest-tenured employee of Diamondback. Although he has had his hands in various Diamondback functions over the years, he now oversees all creative elements of the company from design, branding, media, marketing, website, and socials. A natural teacher and people-person, “Diamondback® Damani” is everybody’s friend and knows what it takes to make a hit.
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