Toni Roeller

Toni Roeller currently serves as Senior Vice President of In-Store Environment & Visual Merchandising at DICK’S Sporting Goods. In this role, Toni is responsible for bringing the brand to life through the overall in-store experience, while ensuring the athlete is at the center of all merchandising strategies. Toni joined the Company in May 2014 as Vice President of Visual Merchandising. In 2019, she was named Vice President of In-Store Environment & Visual Merchandising, overseeing all aspects of evolving the in-store environment and visual storytelling. Prior to joining DICK’S, she served as Vice President of In-Store Environment at The Home Depot. Throughout her career, she has also held increasing roles of responsibility at Best Buy, Levi Strauss and Maurices.