Vicky Freed

Vicky Freed is an experienced professional in membership strategy and marketing leadership, currently serving at The Canadian Automobile Association since December 2012. Vicky also holds a position at Differly Inc. focusing on loyalty, data, and customer performance strategy since January 2018, and has been part of Mars Strategy + Marketing since 2011, specializing in data-driven customer and business performance. Vicky's expertise lies at the intersection of data analytics and business performance, assisting organizations in understanding their customers and optimizing their data for improved results. Previous roles include Senior Strategist at the National Arts Centre, Client Strategist at Bond Brand Loyalty, Independent Strategist, Account Executive at LoyaltyOne, and Associate at The Boston Consulting Group. Vicky holds an HBA degree from Ivey Business School at Western University.