Ricardo Restrepo Herbruger

Ricardo Restrepo Herbruger has a diverse work experience spanning over several companies and roles. Ricardo started their career in 2007 as a Volunteer at the Federacion Panameña de Futbol, where they provided logistics support for national soccer teams. Ricardo then worked as a Manager at Agasajos Chez Marie, where they were responsible for personnel management and logistics.

In 2011, Ricardo became the Owner of Crazy 4 Wings, a company they created and successfully positioned in the market. Ricardo developed market strategies to increase product sales through promotions and tastings.

From 2012 to 2017, Ricardo worked at Copa Airlines, initially as a Customer Insights Analyst and later as a Mobile Products Analyst and Coordinator. Their responsibilities included preparing business cases for mobile strategies, improving UI/UX on digital channels, and launching successful iOS and Android apps.

Ricardo joined Nike Colombia, Central America & Caribbean in 2017 and held various roles until 2021. Ricardo served as a Regional Sporting Goods Footwear Merchandising Manager, Regional Category Sales Manager, and Regional Integrated Marketplace Manager. Their achievements included driving brand awareness, maximizing category opportunities, and transforming visual merchandising.

Most recently, Ricardo has been working at Digicel Group since 2021. Ricardo first served as the Group Head for SportsMax & PlayGo Digital Products, where they defined the vision for app development and integrated consumer trends into differentiated products. Currently, they hold the role of Group Director for Digital Products and Engagement, focusing on monetizing a suite of digital products across more than 20 markets.

With their expertise in digital strategy, product management, sales, and marketing, Ricardo has proven himself to be a valuable asset in creating successful digital products and driving business growth.

Ricardo Restrepo Herbruger completed a specialization in Digital Product Management at the University of Virginia Darden School of Business from 2020 to 2021. Prior to that, they pursued Negotiation and conflict resolution at the University of Louisville in 2015. In 2014, they obtained a Business Administration Diploma from the same university. In 2013, Ricardo achieved Lean Six Sigma Yellow Belt Certification in Continuos improvement from Copa Airlines. Lastly, they attended Colegio Episcopal de Panamá from 1993 to 2005, but no specific degree or field of study was provided for this period.