Maxim Morozov

General Manager, EMEA at Digital Wave Technology

Maxim M. serves as the Vice President of Product Management - Lifecycle Pricing at Digital Wave Technology since March 2023, focusing on price optimization strategies to enhance profitability and market competitiveness. Previously, Maxim led Digital Wave Technology's EMEA operations, driving AI solutions for retailers. As CEO and Founder of GoalProfit, Maxim established the world's first low-code retail optimization platform. Prior experience includes serving as CEO of Ailet, where Maxim facilitated digital transformation for consumer packaged goods and retail, and various roles at IBM, including Customer Success Leader and Regional Director for CEE & Finland. Maxim began a career at The Nielsen Company, focusing on business development in North Eastern Europe. Educational qualifications include an MBA from Moscow School of Management SKOLKOVO and a Master's degree in Public Management from Peoples’ Friendship University of Russia.

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