Behdad Banian

Behdad Banian currently serves as CMO at DigitalRoute since August 2021. Prior experience includes over two decades at Ericsson, where Behdad held various leadership roles including CMO of Emerging Tech and New Businesses, Marketing and Communications Director for Business Unit Digital Services, and Head of Global Brand Management, during which Ericsson's brand value saw a significant increase. Behdad's tenure also encompassed strategic and tactical marketing positions in different regions, driving corporate strategy rollout and enhancing brand visibility through initiatives like the Volvo Ocean Race. Behdad holds an Executive MBA from the Stockholm School of Economics and several post-graduate executive program certifications from Columbia Business School and other prestigious institutions, focusing on strategic impact and leadership.