Aaron Gwin

Aaron Gwin serves as the Senior Vice President at Digitas North America, overseeing Data Strategy initiatives to enhance business intelligence and marketing effectiveness through applied data and marketing transformation. Previous roles at Digitas included Vice President Group Director of Data and Analysis and VP of Data & Analysis, where responsibilities encompassed implementing marketing transformation initiatives and driving data use for measurable business outcomes. Prior experience at Zimmerman Advertising involved roles such as Digital Director of Strategy and Insight Marketing, where Aaron developed omnichannel marketing strategies for Nissan North America, launched innovative attribution models, and optimized digital marketing efforts. Aaron's career began in media planning with positions at A. H. Belo, Team Detroit - JWT/Mindshare, and Starcom Worldwide. Academic credentials include a B.S. in Management from Indiana University - Kelley School of Business.