Kefu Zhu

Kefu Zhu is a seasoned data professional with extensive experience in data science and analytics. Currently serving as the Lead Data Scientist at Digitas North America since August 2019, Kefu leads an internal analytics team, implements statistical models for business growth, and provides quantitative research to support marketing strategies. Prior roles include Senior Data Scientist at Digitas, where Kefu designed automated data pipelines and built explanatory models on large data sets, and Senior Analyst at Mindshare, focusing on machine learning and attribution modeling. Kefu's career began at Merkle as a Data Analyst, providing CRM insights and maintaining data quality, and includes an internship in marketing analytics at ZEALnyc.com. Kefu holds a Master's Degree in Marketing Intelligence from Fordham Gabelli School of Business and a Bachelor's degree in Marketing Management & International Economic Law from Guangdong University of Foreign Studies.