Penny W.

Penny W. serves as the Director of Marketing at Digitize Designs since October 2024, bringing extensive experience in marketing roles across various companies. Previously, Penny was the Senior Paid Media Marketing Lead at The Points Guy, where successful optimization of a paid search account enhanced market share by 12% and improved on-site yield by 5%. At IPS Packaging & Automation, Penny led a team in developing marketing strategies, achieving a 27% reduction in bounce rate and a 41% increase in unique leads. With a history at Sunex Tools, Penny managed brand marketing and product commercialization, driving sales growth and packaging redesign efforts. Early career experiences include senior merchandising roles at Techtronic Industries, which involved managing extensive product displays and merchandising strategies at major retailers. Penny holds a Bachelor of Business Administration degree from Wilbur O. and Ann Powers College of Business at Clemson University.