Sally Weir

Sally Weir is an accomplished executive in sales and operations with extensive experience in leading large-scale multi-channel operations across various sectors. Currently, Sally serves as the Director of Sales & Service at Direct Line Group, where accountability includes overseeing business KPIs across UK, outsourced, and offshore operations. Previous leadership roles include Director of Sales and Operational Excellence at Sunrise Senior Living, and various strategic positions at Sky, Bupa, and First Direct, where responsibilities encompassed service operations, customer experience management, and operational transformation. Sally's background showcases a strong track record in driving operational improvements, optimizing sales processes, and enhancing customer service excellence.