Robert J. Elfant

Founding Partner at Direct Mortgage Loan Company

Robert “Bob” Elfant is a Philadelphia guy through and through. A self-proclaimed “Philly sports nut”, Philadelphia is the heart and soul of Bob’s businesses, investments, and philanthropy. Over the last 46 years, he has immersed himself in the Philadelphia community and has built and expanded real estate, property management, and financial businesses. Bob is an active investor of time, money, and resources in projects, people, and places throughout Philadelphia.

He joined his father’s business after graduating from Wharton and became president in 1977. Together with Jared E Pontz, Bob expanded the “mom and pop” into Elfant Pontz Properties--property management and development of over 600 units and Direct Mortgage Loan Company--a boutique mortgage company specializing in private financing for real estate investors and developers. He also founded Elfant Wissahickon Realtors--the largest independent brokerage in Philadelphia.

Bob continually dives into community projects. He was a founder and director of Valley Green Bank (a successful Mt. Airy startup, now Univest Bank) and served on its board and loan committee. Bob has earned multiple community awards--honorary title of “Mayor of Mount Airy by Mount Airy USA,” the Edgar Baker Award for Community Services from East Mount Airy Neighbors, and the Community College of Philadelphia Northwest Center Award for Leadership.

He believes in the long-term view of investing, finding “win-wins” for businesses and clients, and projects that feed his soul. Some of these passion projects include serving on the advisory board of Face to Face Germantown, presiding as President of the Board of Directors at the Arden Theater Company, and supporting the Schuylkill Center Wildlife Clinic.


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