Alicia Fu

Alicia Fu is a highly experienced marketing professional specializing in demand generation and digital marketing strategies. Currently serving as Demand Generation Manager at Directive since May 2024, Alicia previously worked as a Senior Digital Marketing / Paid Media Consultant since April 2016, assisting various clients in lead generation, return on advertising spend (ROAS), and brand awareness. Alicia held roles as Senior Paid Search Manager at VERB Interactive, Manager of Paid Search and Principal Paid Search Strategist at Major Tom, and Senior Paid Media Strategist at 6S Marketing. Early career contributions included positions as Senior Digital Marketing Specialist at Graphically Speaking and as a Search Marketing Analyst at Cymax. Alicia holds a Bachelor of Business Administration with a focus on Marketing and Communication from Simon Fraser University and has furthered education at Vancouver Community College.