Shelby Ibbotson

Shelby Ibbotson serves as the Demand Generation Manager at Directive since February 2024, bringing a wealth of experience in account management and digital marketing. Previously, Shelby held various roles at Search Engine People Inc., including Account Manager and Campaign Manager, where responsibilities involved managing client relationships, crafting strategic plans, and leading campaign optimizations for significant media budgets. Prior experiences include positions at Stylelabs Inc. as Marketing Coordinator, LOUD Marketing as Content Marketing Manager, and several roles in promotions and event coordination. Educational credentials include a Bachelor’s Degree in Sociology and a Certificate in Mass Communication/Media Studies from Queen's University.