Nikola Simic

Nikola Simic is a highly experienced professional in the retail industry, with a strong background in Category Management, Procurement, and Brand Management. With a Master's degree in International Economy and Foreign Trade from the University of Belgrade, Nikola has held key roles such as Commercial Director, Category Management Director, Procurement Director, Purchasing Manager, and Brand Manager in various companies. Throughout their career, Nikola has focused on empowering and motivating teams, developing marketing strategies, managing categories effectively, and increasing brand awareness and market share. Nikola's expertise lies in creating and implementing strategies to add value for clients and drive profitability in the retail sector.