Ken Williams is the Founder & Principal Consultant at DiveTeam, where their team specializes in providing strategic guidance and technical capabilities for mastering the marketing data stack. Prior to this role, Ken worked as a Google Solutions Lead at Search Discovery, collaborating with clients to design solutions utilizing Google Analytics and Google Cloud Platform. Ken also served as the Principal of Digital Customer Analytics at the American Cancer Society, focusing on data capture and analysis for various digital channels. Ken holds an MBA in Marketing from the University of Georgia, a Master of Divinity in Theology from Baylor University, and a Bachelor of Arts in Speech Communication from Texas A&M University.
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