Sara Watts

Sara Watts is a seasoned marketing professional and entrepreneur, currently serving as the Director and Founder of DMRi Ltd since February 2013, where innovative strategies in data marketing drive client success. With extensive experience in data acquisition and strategy as the former Managing Director of the Data Division at Daily Mail and General Trust PLC, Sara has also held significant roles in data planning and email marketing at Data Media and Research Ltd. Since February 2008, Sara has contributed as a member of the Email Council at DMA UK and has chaired the DMA North Council, advocating for effective and responsible marketing practices. Sara holds an MBA from the University of Liverpool, obtained between 2002 and 2005, and possesses a track record of leveraging cutting-edge technology and creativity to enhance marketing efficacy.