Jussi Mälkiä

Vice President, Brand Development at DNA

Jussi Mälkiä has a strong background in brand development and management. Jussi is currently serving as the VP of Brand Development at DNA Oyj since 2023. Prior to that, they worked as a Senior Brand Manager at KONE from 2022 to 2023, where they focused on developing a new brand strategy and visual identity. Jussi also worked at Fortum for several years, starting as a Market Insight Analyst in 2010 and later transitioning to the roles of Communications Manager and Brand Manager. During their time at Fortum, they played a significant role in renewing and repositioning the brand to be more customer-centric and sustainable. Before Fortum, Jussi worked as a Market Analyst at Vattenfall Heat Nordic and as a Client Service Manager at Advertising.com. Jussi began their career as a Fund Administrator at Handelsbanken Asset Management in 2006.

Jussi Mälkiä attended Hanken School of Economics from 1999 to 2004. Apart from their formal education, they obtained additional certifications including "Business Implications of AI: A Nano-course" and "Introduction to Generative AI" from Coursera. Jussi also completed the "Ympäristövastuullisuuden sparripiiri markkinojille" program from MarkkinointiKollektiivi in 2021.

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