Beth Russell

Beth joins DYC with over 13 years of experience in Sales and Marketing. Most recently, she spent seven years with a production builder based in Texas. There, she served as an Inside Sales Executive, then built the internal Marketing and Online Sales department. Under her leadership, the Marketing and Online Sales team generated over $150 million in yearly sales and contributed nearly 70% of company sales. Beth also collaborated on the launch of four companies/brands, designed and launched three websites, and refreshed the company’s brand.

Passionate about building teams, brand stories, and customer journeys, Beth excels at creating a data-driven, holistic marketing strategy that thrives on Sales and Marketing collaboration.

Named one of Builder Magazine’s 40 Under Forty class of 2019, Beth received NAHB’s Nationals Silver Award for Marketing Professional of the Year in 2022. Beth is a respected industry expert. She has spoken at the International Builder Show (IBS) four times and served as a panelist at the Sales and Marketing Summit twice. Her knowledge and expertise have had a significant impact on the industry, and she is always willing to share insights from her experience.