Shiva Rama Krishna Pabba

Shiva Rama Krishna Pabba is a seasoned marketing professional currently serving as Head of Marketing at PayOnDelivery and Lead D2C Growth Marketing Consultant at DogConnectors, where a focus is on optimizing revenue for pet brands by minimizing CPA and CAC, managing over $1 million in ad spend across various platforms. Previous roles include Growth Marketing Consultant at Diffgram, Growth Marketing Manager at atisfy, and Content Marketing Manager at Reyan Digital, where significant achievements in SEO-driven traffic growth and influencer marketing were realized. Co-founder of Digital Connect, a performance marketing agency, and early career experiences include internships in journalism and creative writing. Shiva holds a Master's in Business Analytics from UMass Boston, a Mini Degree in Digital Analytics from CXL, and a Bachelor's in Electronics and Communications Engineering from Jawaharlal Nehru Technological University, Hyderabad.