Heather Shipe

Heather Shipe has extensive experience in digital marketing and communications, currently serving as Director of Communications at Dollar Tree Stores since February 2014. In various roles including Director of Loyalty, CRM & Personalization, Digital Marketing Director, and Digital Marketing Manager, Heather has led strategy and analysis for digital channels, enhancing revenue and engagement through omni-channel campaigns. Previous positions at Dollar Tree include Digital Marketing Analyst and Digital Marketing Specialist, where responsibilities involved website optimization, SEO improvements, and driving loyalty program growth. Earlier experience includes roles at Hunter Public Relations, supporting 3M consumer products, and internships at James Madison University, where Heather developed media plans and communications strategies for athletics. Heather holds a Bachelor of Arts in Public Relations from James Madison University.