Sze Chow Lai

Sze Chow Lai is a seasoned professional with extensive experience in marketing and resource planning, currently serving as Product Marketing Manager and Sales & Marketing Manager at Dominant Opto Technologies Sdn Bhd since March 2012, focusing on automotive backlight units. Responsibilities include exceeding forecast targets, providing technical advice, managing agents and distributors, and ensuring market intelligence flow. Prior roles include Senior Resources Planner and Planning/Industrial Engineer at Infineon Technologies, where Sze Chow Lai optimized resource planning and capacity forecasting, and Business/Product Development Engineer at Guppy Plastics Industries Sdn Bhd, handling new product development and project coordination. Sze Chow Lai holds a Bachelor's Degree in Manufacturing System Engineering from the University of Hertfordshire and a Diploma in Industrial Engineering from INTI International University & Colleges.