Fernando Passos R. de Souza

Fernando Passos R. de Souza is an experienced Regional Key Account Manager at Dotz, with a focus on managing loyalty programs for large and medium retail companies since November 2013. With leadership of a team of six, responsibilities include executing customer success initiatives aimed at client retention and revenue generation through effective loyalty strategies. Previously, in the role of Account Executive, achievements included managing key retail segments, developing targeted CRM strategies, and enhancing sales performance through detailed analysis and promotional negotiations. Prior to Dotz, Fernando served as a Marketing Analyst at Claro, overseeing international roaming platforms and their associated metrics, and began a career as an intern focused on participation programs and organizational structures. Fernando holds a Bachelor of Business Administration from Pontifícia Universidade Católica de São Paulo.