Eric Ricafrente

Eric Ricafrente has over 13 years of work experience in the digital marketing and advertising industry. Eric currently holds the position of Global Client Strategy Director at DoubleVerify, starting in February 2024. Prior to that, they worked as the Group Director, Programmatic at Neo Media World from October 2022 to February 2024. From February 2021 to November 2022, Eric served as the Digital Director at OPENMIND. Eric also held positions such as Associate Director at Neo@Ogilvy, Trading Desk Manager at Mindshare, and Programmatic Manager at Starcom. Eric's earlier experience includes roles as a Digital Strategist and Associate Digital Media Strategist at KELLY SCOTT MADISON. Eric began their career as a Freelance Website Designer/Marketing Consultant at Uni-Mart One Stop Shopping and later worked as an Interactive Marketing Coordinator at Ascedia and a Digital Strategy Intern at NOISE, Inc. Throughout their career, Eric has demonstrated expertise in programmatic advertising, client strategy, digital marketing, and campaign optimization.

Eric Ricafrente earned a Bachelor of Arts degree in Advertising & Fine Arts and a Bachelor of Science degree in Advertising from Marquette University, completing their education from 2009 to 2013. In addition to their degrees, they have obtained several certifications including Amazon Media Certification, Amazon Advertising Planning & Strategy Accreditation - US Marketplace, Adobe Ad Academy MASTER Certification, Bing Ads Accredited Professional Certification, Google Analytic Platform Certification, and Google AdWords Certified.