Barbora MacHovicova

Barbora Machovicova has a diverse work experience spanning various industries. Barbora started their career as a Marketing Assistant at Hotel Magnólia **** Piešťany in 2011 before transitioning into the role of Marketing Executive and later Marketing Manager at MicroStep-MIS from 2011 to 2015. During this time, they also worked as a Journalist at Musicpress.sk, where they focused on music reviews, interviews, and reports. In 2012, they joined Music Media, s.r.o. as a Journalist.

In 2015, Barbora joined Kistler Group as a Web Content Manager and contributed to managing the company's web content until 2017. Barbora then pursued freelance work as a Marketing Consultant from 2017 to 2018. In 2018, they became a Co-Founder of Mach & Krovina, a role that they continue to hold.

Additionally, Barbora worked at Erste Group IT as a Business Requirements Analyst from 2018 to 2020. Barbora was responsible for analyzing and documenting the business requirements of the company. In 2020, they joined DÔVERA zdravotná poisťovňa, a. s. as a UX Designer and Writer, utilizing their expertise in user experience design.

Overall, Barbora Machovicova's work experience showcases their versatility and skills in marketing, journalism, web content management, and user experience design.

Barbora Machovicova obtained their Master's degree in Marketing Communication from the Faculty of Mass Media Communication at the University of Ss. Cyril and Methodius in Trnava. Barbora completed this degree from 2007 to 2012. In addition to their formal education, Barbora has obtained several certifications. Barbora completed the "Measuring UX and ROI" certification from the Nielsen Norman Group in April 2023, the "Journey Mapping to Understand Customer Needs" and "Personas - Turn User Data Into User-Centered Design" certifications from the Nielsen Norman Group in August 2022, and the "User Experience (UX): The Ultimate Guide to Usability and UX" certification from Udemy in August 2021. Prior to these certifications, they completed the "Základy digitálneho marketingu" certification from Google in June 2019, the "Google Developer Challenge Scholarship: Front-End Web Developer" certification from Udacity in February 2018, and the "UX & Web Design Master Course: Strategy, Design, Development" certification from Udemy in November 2017. Additionally, they obtained the "Prototypovanie, testovanie, explorácia" and "UX stratégia ako stratégia pre inováciu" certifications from the Slovak User Experience Association - SUXA in 2017. Barbora also completed the "Analyzing Your Website to Improve SEO" certification from Lynda.com and the "Inbound Certification" from HubSpot in November 2015.