Blanca Merino de Paz

Blanca M. is a Strategic Marketing Manager at Dow, leading the Fuel Additives market segment and serving as the EMEAI Marketing Manager for Performance Lubricants and Fuel Additives. Responsibilities include mega-project leadership, the creation of market strategies, and defining promotional strategies that encompass digital marketing initiatives. Previously, Blanca M. held roles as a Senior Product Specialist and Lead Account Manager, focusing on customer relationship development within Dow Industrial Solutions. Blanca M. participated in a Commercial Development Program aimed at cultivating top-tier sales professionals. An educational background includes a Master of Science in Computer Science and Business Management from The University of Manchester, a Bachelor's degree in Computer Science with a minor in Psychology from Boston University, and a high school diploma from the American School of Milan. A summer internship at The Dow Chemical Company involved optimizing IT recording tools for the DIAMOND Value Chain Consulting team.