Tom Lieman

Tom Lieman has over a decade of experience in digital subscription management and marketing, currently serving as the Digital Subscription Manager at DPG Media Nederland since November 2011. In this role, Tom successfully introduced digital-only subscriptions for 11 Dutch newspapers and implemented paywalls on their respective websites and apps. Responsibilities include driving subscription sales through conversion rate optimization (CRO), content performance, and IT strategy. Prior experience includes a position as Senior Project Manager for Digital Subscription Marketing, where Tom contributed to the subscription growth strategy, and an internship focusing on online marketing. Tom started in the hospitality sector as a waiter and has a solid educational background from the Amsterdam University of Applied Sciences.