Sophie Watson

Sophie Watson is an experienced marketing professional currently serving as Head of Marketing and Growth at DR.VEGAN since November 2021, overseeing growth marketing activities such as paid social, search, affiliates, CRM, and CRO. Prior to this role, Sophie held the position of Performance Marketing Manager at Nest Performance from April 2020 to November 2021, where contributions included scaling eCommerce through paid social strategies for notable brands like Huel and Finisterre. At OST Marketing, Sophie advanced from Paid Social Manager, establishing best practices for the agency's paid social team, to Account Executive, managing B2B accounts and influencer relationships. Earlier experience includes a role as Paid Social Associate at Merkle | Periscopix, as well as a Yield Analyst position at CrossCountry Trains. Sophie holds a degree in Business Management from the University of Birmingham and A Levels from Countesthorpe Community College.