Helene Kaiden

Helene Kaiden is a seasoned marketing professional with extensive experience in strategic marketing and revenue generation across the healthcare industry. Currently serving as Senior Director of Strategic Marketing at DrFirst, Inc., since February 2019, Helene is responsible for developing and executing marketing strategies that drive commercial performance across various healthcare sectors. Previously, as Senior Director of Channel Programs Strategist at DrFirst, Helene successfully led the Partners Channel marketing function, achieving over 108% of revenue goals for three consecutive years. Helene's earlier roles include Vice President of Marketing at SRS Health, where Helene significantly contributed to revenue growth and operational maturity, and Director of Marketing, transforming a tactical group into a strategic team. Helene also held positions at Double Z Manufacturing, Inc., enhancing sales performance and client relations. Helene holds a Bachelor of Science in Consumer Economics from Cornell University.