Ben Weiss

Ben Weiss is a distinguished entrepreneur known for founding multiple successful companies. Currently, Ben serves as Co-Founder of Substratum™ since May 2023 and continues to host the show Billion Dollar Idea, which airs Tuesdays at 9 p.m. Since 2009, Ben has led Bai Brands as both Founder and CEO, successfully elevating the brand to a valuation of $1.7 billion. Additionally, Ben founded Crook & Marker in 2018, which focuses on creating bold-flavored, USDA Organic, zero-sugar alcoholic beverages. In 2020, Ben became an author with Basementality, detailing the journey of Bai's rise against Big Sugar.