Liz is Driven Data’s new VP of Sales and Media. In addition to dissecting a dealer’s first party data to best leverage their social presence and search advertising, Liz oversees the Media component of Driven Data which takes advantage of the skyrocketing interest in video and streaming. By helping their clients maximize OTT and CTV opportunities, Liz and her team keep their clients’ brands top of mind for in-market consumers.
Liz has a diverse media background in radio, TV, and cable with accolades of sales achievement from her stints at Comcast Effectv and Time Warner. Her astute understanding of grass roots media enabled her to create and lead a full-service marketing agency intent on overachieving goals for branding and for lead generation.
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