Ariful A.

Ariful A. is an accomplished analytics professional with extensive experience in customer insights and data analysis across multiple industries. Currently serving as Senior Manager of Customer Analytics at Dunelm since February 2022, Ariful previously held positions including Insight Manager at John Lewis & Partners, where key contributions involved supporting the Customer Leadership Team with actionable insights, and Senior Insight Analyst roles at both Marks and Spencer and dunnhumby, focusing on delivering high-quality, customer-centric analytical solutions. Prior experience also includes data marketing management at Southbank Centre and brand management roles at Tate & Lyle and Unilever, complemented by a foundational background in computer science and business studies from the University of Warwick.