Letícia Contarini

Letícia Contarini has a diverse work experience in the fields of CRM and digital marketing. Their most recent position was as a CRM & SEM Manager at Durcal, where they managed customer relationship management and search engine marketing. Prior to that, Letícia worked as a CRM Manager at Jeffapp, where they were responsible for global B2C CRM management, user engagement, and retention. Letícia also held the role of CRM Team Lead at Jeffapp, where they led a team in implementing multichannel end-user journeys and launching new verticals and countries. Letícia was a CRM Specialist at PFD Media Group, where they conducted market research, lead generation, and CRM management for partnerships and sponsorships. Letícia also gained experience as a Digital Marketing Intern at iMedicina - Grupo Conexa, where they focused on inbound content marketing and B2B/B2C advertising strategies. Additionally, Letícia worked as a Marketing Intern at PFD Media Group, where they managed B2B CRM and conducted market research for various publications. Prior to that, they worked as an English Teacher at inFlux English School and as a Physics Tutor at PUC Minas.

Letícia Contarini's education history can be summarized as follows:

Letícia Contarini attended ESIC Business & Marketing School in the year 2019 and underwent an executive education program in the field of Big Data Analytics. Prior to that, from 2013 to 2018, they pursued a Bachelor of Engineering (BE) degree in Industrial Engineering at PUC Minas. During their time as a student, they also studied at the Universitat Politècnica de València (UPV) in 2016 and 2017, where they earned another Bachelor of Engineering (BE) degree in Ingeniería De Organizacion Industrial.

In 2018, Letícia participated in online courses. Letícia completed a program on Customer Relationship Management from IIMBx | Indian Institute of Management Bangalore and another course on Marketing Analytics: Marketing Measurement Strategy from UC Berkeley Extension.

Additionally, Letícia Contarini has obtained certifications throughout their educational journey. In 2014, they achieved the Españo B2 certification from ECELA Spanish Language Schools. In the same year, they also obtained an Advanced English C1 certification from EF International Language Campuses. In terms of additional certifications, they attained the Braze 2021 Marketer Certification from Braze in March 2021. In 2019, they acquired the Dynamic Personalization with Liquid certification from Braze (formerly Appboy). Letícia received Google AdWords certifications including Search Advertising Google AdWords and AdWords Fundamentals in 2018. In the same year, they earned certifications in SEO: Keyword Strategy and SEO: Link Building in Depth from LinkedIn. In 2017, they obtained certifications in Balanced Scorecard from Fundação Getulio Vargas, Inbound Marketing from HubSpot Academy, and Marketing de Conteúdo from Rock Content. Lastly, in 2014, they accomplished the TOEFL iBT English Proficiency Certificate from The TOEFL® test.

These comprise the summarized education history and certifications of Letícia Contarini.