Lisette Kruizinga - de Vries

Lisette Kruizinga - de Vries is a seasoned professional in data, science, and analytics, currently serving as a Thought Leader at DVJ Insights since February 2019, where responsibilities include leading teams and providing expertise in research methodology. Previous roles include positions in research and development at Store Support BV and as a Postdoctoral Researcher at the University of Muenster. Lisette's academic background encompasses a PhD candidacy at Rijksuniversiteit Groningen, focusing on social media research, alongside experience as a visiting scholar at Boston College and various educational roles in marketing. Lisette holds multiple degrees from the University of Groningen, including a Research Master in Marketing and an MSc in Marketing Research, complemented by a BA in Economics and Management. Additionally, Lisette has served as Chairman of the PhD committee of the Faculty of Economics and Business, organizing activities for PhD students and engaging with the research school.