Sylvia Vidal

Sylvia Vidal has an extensive work experience spanning over several companies. Sylvia started their career in 1994 as Managing Director at Market Segment Research, a WPP company. Sylvia held this position until 2003. From 2004 to 2019, they served as the Managing Director and Director of Research at Multicultural Insights, Inc. In 2016, Sylvia joined Mastercard as an Insights & Strategy Consultant, a role they currently hold. In 2020, they joined DXagency as the Vice President of Insights & Research and was later promoted to Senior Vice President in January 2021. Overall, Sylvia has demonstrated a strong background in research, strategy, and leadership throughout their career.

Sylvia Vidal has a Bachelors in Business Administration with a double major in Marketing and International Business from Florida International University - College of Business. Sylvia also holds an Associate's Degree in Business Administration and Management, General from Miami Dade College - Honors Program.