James Richards

James Richards has over two decades of experience in sales and operations management within the beverage industry. Currently serving as the Senior Director of Sales Operations and Distribution at Dyla Brands since September 2018, James previously held significant roles at Dr Pepper Snapple Group, including Director of Sales and Director of DSD, where responsibilities included driving regional share and profit gains and managing account teams. Prior to that, James worked at Coca-Cola Enterprises as a District Sales Manager and Account Manager, focusing on maximizing market share and sales. James began a career in leadership and team management during a missionary service with the LDS Church in Mexico, where management of personnel and budgeting were key responsibilities. James holds a BS in Marketing from the University of Phoenix, completed between 2002 and 2004.