Bianca Balan

Bianca Balan is an experienced digital acquisition manager currently leading an international team at Dynata in the Global Panel Services sector since January 2018. In this role, Bianca is responsible for executing acquisition plans across various online channels, innovating strategies through partnerships, and optimizing campaign performance to meet key performance indicators. Bianca has held previous positions within Dynata, including Manager of Digital Acquisition for EMEA & APAC and as a Digital Media Buyer, demonstrating a strong ability to manage multicultural teams, develop affiliate relationships, and oversee campaign execution. Bianca also has experience as an HR Consultant at Lugera The People Republic Romania. Bianca holds a Master's degree in Marketing and a Bachelor's degree in Marketing from West University of Timisoara.