Sera U.

Sera U. is a seasoned professional in data analytics and marketing, currently serving as the Data Systems Lead at Dyson since October 2022. Prior experience includes roles as Data Analytics Lead at THG and Senior Performance Media Analyst at Dyson, where Sera U. effectively combined digital media with data science to develop a Media Reporting Suite. Additional experience encompasses commercial data analysis utilizing SQL and Python, focusing on customer segmentation, propensity modeling, and sentiment analysis, alongside brand marketing and retail strategy roles. Sera U. possesses advanced degrees in Consumer Analytics and Marketing Strategy from the University of Leeds, Applied Data Science from the University of Michigan, and International Management from Università Bocconi, complemented by a Bachelor's degree in Business Management from Bilkent University. Past internships include consumer marketing insights at Unilever and brand repositioning at Tepe Home.