Giuditta Sartori

Giuditta Sartori is a Senior Service Designer at e-Novia, leading a service design team and focusing on innovative strategic solutions for B2C and B2B sectors. With extensive experience in research, product positioning, and user-centric methodologies, Giuditta specializes in driving growth for in-house start-ups and advising notable international companies in automotive, micro-mobility, and robotics. Previous roles include Senior Strategist & Service Designer at DINN!, where Giuditta crafted omnichannel concepts for C-suite executives, and User Experience Designer positions that involved developing UX and service touchpoints. Giuditta co-founded MIDA, a startup centered on upcycling industrial waste, and has contributed to various projects and competitions within the design community. Educational qualifications include a double master's degree in Product Service System Design from Politecnico di Milano and a double degree in Design & Innovation from Tongji University, alongside ongoing studies at IDEO.