Jerome Charachon

Jerome Charachon serves as the Directeur général at e-Totem since September 2022, focusing on the development and implementation of growth strategies both in France and internationally. Previously, Jerome co-founded IATERACT while serving as Directeur Général at GAC Technology from September 2020 to September 2022, where efforts concentrated on facilitating the energy transition for automotive fleets through data and AI services. A significant tenure at Michelin from November 2011 to September 2020 included roles such as Directeur Général DDI, where Jerome established a division for mobility data enhancement, and as Directeur Marketing, Innovation et Digital Europe, driving digital transformation across over 50 countries. Earlier roles at Unilever involved restructuring and revitalizing various divisions in Europe and Thailand, while initial experience at Danone focused on business development and brand management. Jerome possesses advanced degrees from HEC Paris and Grenoble IAE, along with recent training in business acquisition at CRA Formation and INSEAD.